Benefits of owned community vs. social networks

While social networks have enjoyed the spotlight for many years, branded - or owned - communities never went away. Popular owned communities like Flyertalk, Essential Baby, Whirlpool, Mumsnet, American Express, Gaia Online, ReachOut, not to mention countless customer service communities, have balanced an on-network community with a strategic presence in social media for many years. These entities still add … Continue reading Benefits of owned community vs. social networks

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Facebook goes back to the future with Rooms

Pseudonymity in online community received a boon last week from an unlikely source. Facebook, King of 'real name to rule them all' culture online, launched a beta version of a new app called Rooms that lets users create a virtual chat community around any topic they want using a pseudonym - and without a Facebook … Continue reading Facebook goes back to the future with Rooms