What is Swarm?

Swarm is Australia’s annual – and only- conference for professional community builders and managers.

Swarm connects established experts with new talent through a broad-ranging agenda and hands-on workshops, designed for anyone involved or interested in online community, social media management, moderation and digital communications.

Across two days we dive into keynotes, workshops and more, spanning everything from network algorithms, to crisis management, to gamification.


Myself and Swarm co-founder Alison Michalk

Why should you attend?

The 21st century is powered by communities. Business, education, social enterprise, health, policy – community thinkers are needed at every level of our economy and society.

Swarm is the ultimate immersion experience for practitioners shaping our new century.

Though it’s tailored for online community professionals, the Swarm experience will help anyone who wants to learn more about online communities, how they work, and how to get the best out of them.

Our awesome swarmees

Swarm alternates between Sydney and Melbourne annually, with attendees hailing from all over Australia, North America, Europe, Africa and more.

It’s the ‘family BBQ’ for community managers in Australia, but we’ve had the good fortune to build a global family.

The origins of Swarm…

Looking to connect local community and social media managers, I held the first Australian Community Managers Roundtable in Melbourne on March 13, 2009, and a regular series followed.

Roundtable scope and attendance quickly grew beyond the format. So fellow attendee Alison Michalk and I set about creating an experience to better serve our growing industry. We founded Swarm in 2011, and the adventure began!

Speakers and attendees networking at Swarm 2014

Tamara Littleton, CEO of Emoderation, with former Huffington Post Director of CommunityJustin Isaf  at Swarm 2014.

How do I learn more about Swarm?

Visit swarmconference.com.au and sign up for our mailing list to keep in the Swarm loop, get early access to tickets and more.

You can find many of our attendees and participants in the Australian Community Managers group on Facebook.

435A5277Selected press

First speakers announced for Australia’s only community management conference (B&T)

Community management code of ethics launched with aim of combating online abuse (Mumbrella)

Community managers code of ethics combats abuse and trolling online (B&T)

How QLD Police gets 60,000 likes on Facebook posts (Marketing Magazine)

Who’s who in online community gather for Swarm 2014 (Campaign Brief)

Swarm 2014 comes to Melbourne (B&T)

Online community managers conference Swarm on soon (Mumbrella)

Like bees to honey: community managers swarm to first conference (Open Forum)



  1. AlisonM says:

    I’m in – flights are booked – lock it in! I’m really looking forward to the day so a big thanks to you for organising it 🙂

  2. Thrilled you’re coming Alison! I’ve no doubt you’ll be a conversation leader in this group.

  3. Lou says:

    Hey Venessa,
    Haydn and I may attend as we’re delving into this realm at ACF. Need all the info we can get our hands on!
    I’ll let you know as soon as I can.

  4. Karen says:

    Hey Venessa,

    I noticed your tweet saying that you have finalised the catering for the Melb Roundtable, would that mean I’m too late to RSVP?

    I’ve kind of spammed you now – sent an email, twitter direct message and a FB message. So sorry for the spam just really hoping I can still attend this event 🙂


    ~ Karen

  5. I’ve just emailed you Karen! 🙂 Look forward to seeing you there.

  6. Jo O'Brien says:

    They will have to fight me off with big sticks to stop me attending this.

  7. Ross Hill says:

    This looks fantastic – thanks for organising Venessa!

  8. Peter Day says:

    What a great sounding event. Wish I could attend.

  9. Julie Gibson says:

    Hey Venessa after Alison went ahead I figured why not – I’ll be there. How great to be face to face with others who just might be using the same vocab as me.
    Thanks so much for making this happen.
    See you there everyone

  10. Julie Gibson says:

    What I meant was – I’ve booked my flight from Sydney

  11. Woohoo! That’s great Julie! Can’t wait to catch up with you. Am enjoying your paper at the moment.

  12. John Jacobs says:

    Hi Vanessa,
    I would like to attend this meeting. I think I may be able to share some and learn some. Is there a formal way to RSVP?
    Cheers John

  13. Looking forward to meeting you all (and those others coming who’ve contacted me privately) tomorrow.

Comments are closed.