Social Media or Community?

I’ve led social media and community management for companies, hired, and worked with many social media managers and community managers. Let's be honest - the two roles are often confused. The number of blog posts explaining the difference should be a tip-off. (I like this one, fwiw: Differentiating Between Social Media and Community Management - Rachel Happe, Community Roundtable) … Continue reading Social Media or Community?

Advertisements

Facebook goes back to the future with Rooms

Pseudonymity in online community received a boon last week from an unlikely source. Facebook, King of 'real name to rule them all' culture online, launched a beta version of a new app called Rooms that lets users create a virtual chat community around any topic they want using a pseudonym - and without a Facebook … Continue reading Facebook goes back to the future with Rooms

What makes a good community manager?

Too often people hire community managers when they're really looking for a social media marketer, an SEO specialist, or customer service officer. These can all be helpful skills for an online community manager (and are frequently expected of a community manager), but recruiting to those backgrounds is looking in the wrong place. It starts with knowing what you … Continue reading What makes a good community manager?

Why anonymity matters in online communities

In the last decade we've seen a not so subtle push toward "real name" culture by online giants like Facebook and Google. These businesses monetise your data, so the more they can quantify and attribute, the richer their offering and profit margins. It's a legitimate business model, but has nothing to do with building or managing great online communities. Anonymity … Continue reading Why anonymity matters in online communities